# The AI colorization engine We believe Palette is unique because: * It is trusted by professional colorists at many of the largest production companies * It offers simple and deep customization options * It takes a fraction of a second to colorize each image (100-300ms) * It uses a proprietary algorithm developed by a former Google resident * It is known for producing dynamic skin tones, vibrant colors, and accurately handling details But don't take our word for it, [read what people are saying](https://testimonial.to/palette/all) or watch Unmesh Dinda who run's one of the world's most popular Photoshop YouTube channels. Below is a comparison of the best AI colorizers. {% embed url="" %} Below is a quick comparison between the first generation of AI technology compared to Palette's second generation colorizer.
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