# The AI colorization engine

We believe Palette is unique because:

* It is trusted by professional colorists at many of the largest production companies
* It offers simple and deep customization options
* It takes a fraction of a second to colorize each image (100-300ms)
* It uses a proprietary algorithm developed by a former Google resident
* It is known for producing dynamic skin tones, vibrant colors, and accurately handling details

But don't take our word for it, [read what people are saying](https://testimonial.to/palette/all) or watch Unmesh Dinda who run's one of the world's most popular Photoshop YouTube channels. Below is a comparison of the best AI colorizers.

{% embed url="<https://www.youtube.com/watch?v=PO9nv2f0oEw>" %}

Below is a quick comparison between the first generation of AI technology compared to Palette's second generation colorizer.&#x20;

<figure><img src="https://64348216-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FblRNjHUcHVFloQvO8jOF%2Fuploads%2FPEqFnokQ7aKZ6K7VeVi0%2Fcompare.png?alt=media&#x26;token=54a1368f-8eed-421a-b64a-68a30d10415a" alt=""><figcaption></figcaption></figure>